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Saturday, June 16, 2007

PartyGaming signs US advertising agreement

PartyGaming signs US advertising agreement

PartyGaming has signed an exclusive agreement with online advertising network Traffic Marketplace for the rights to resell advertising and sponsorship opportunities on the US facing versions of PartyPoker.com and PartyPoker.net. The online gaming group plans to increase brand awareness in the US market and generate revenues in compliance with the current legislation.

Calvin Lui, president of Traffic Master, said; "PartyPoker provides a tremendous opportunity for Traffic Marketplace advertisers to reach a highly-coveted demographic; young, affluent, entertainment-seeking consumers, in a uniquely captive user experience. The addition of PartyPoker.com and PartyPoker.net furthers our network’s reach and enhances our rich audience profiles."

According to comScore Media Metrix, Traffic Marketplace reached 108 million unique users, or 61 percent of the U.S. Internet audience in April 2007.

Source: ATE Online

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